Segment
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Diploma project
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Segment - Diploma project -
Project around the creation of a supermarket brand that would only sell their own products branded around different labels. Work segmented in different steps : study of the already existing supermarket and their own labels (Monoprix, Carrefour, Lidl…), receipts collect to create my personas, my fake clients. Making of the graphic chart of my brand. Declinaison of the said brand into labels and design of the various labels. Creation of the packs, display of the shopping list from the receipts with their new design.
Creating an identity for my supermarket by segmenting circles
Creation of personas by analyzing receipts I found in supermarkets
Creation of benchmarks based on the elements I found by analizing the elements of the receipts
Designing my categories with the design elements I analyzed
Redesigning the elements of the receipts and putting them in different categories
Recreating the shopping of the persona's receipts
Collecting a numerous amount of receipts that people threw in the trash in the supermarket
