Art Director, conceptor and copywriter on an activation for BackMarket. Art direction, writing of the scripts and text, development of the concept and design of all the visuals and declinaisons.

Back Market will refurbish DJ Snake's precious computer in order to put it back on the market. The rebirth of his computer will then lead to a raffle on Back Market's website.

BM will offer customers the chance to earn the right to buy Dj Snake's computer. 

This method is often used when the demand for something greatly exceeds the supply (as for sneakers raffle).