BBQ Lover
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Burger King France
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BBQ Lover - Burger King France -
Who can resist the BBQ Lover? The answer is given very, very quickly. Invited to a BK, whether it's a fan of Jerusalem artichokes, a mother begged by her young son, a guy after a workout, or the friend who's just feeling too lazy, they all initially refuse... only to be shown, without transition, enjoying a BBQ Lover. The cut is as irresistible as the burger, bringing humor and a universal truth to these scenarios: in the end, it’s always easier to give in to temptation.
Team
Agency: Buzzman
ECD: Georges Mohammed-Chérif
Realisation: Manon Gaurin
Creative Directors: David Derouet & Patrice Lucet
Art Directors: David Derouet, Enora Le Ravallec
Copywriter: Patrice Lucet