Realisation of a 4 days shooting for all the material of the 2025 campaign for the new French Door Appliance, the 10-year manufacturer’s guarantee as well as cooling and freezing in general. This campaign was the first major step to transform Liebherr from a premium B2B brand to an emotional brand that connects with people beyond just cooling their goods. At the heart of the campaign is the so-called Moment of Truth or MoT. Which looks like this and is defined as the moment “you take a food item out of the fridge and experience its freshness with all your senses”. This campaign is all about those small moments you experience with food and wine which make life so enjoyable and our motto is „For moments to savour“. Realisation of 3 brand videos in English and German. One each for the new French Door appliances, the 10-year manufacturer’s guarantee and cooling and freezing in general.