Segment
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The monobrand store
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Segment - The monobrand store -
Creation of the graphic system and identity guidelines for a fictional monobrand supermarket, Segment, offering various internal ranges and sub-brands (discount, kids, gourmet, etc.).
The project explores visual coherence between the identities of each range and their connection to a single overarching brand.
Master diploma project within the ESAG Penninghen school.
Creating an identity for my supermarket by segmenting circles
Creation of personas by analyzing receipts I found in supermarkets
Creation of benchmarks based on the elements I found by analizing the elements of the receipts
Designing my categories with the design elements I analyzed
Redesigning the elements of the receipts and putting them in different categories
Recreating the shopping of the persona's receipts
Collecting a numerous amount of receipts that people threw in the trash in the supermarket
