Michelin
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Going further
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Michelin - Going further -
Art direction for a group project in collaboration with the Interior Architecture Master’s program.
The concept imagined a brand event for Michelin inside Paris’ Gare de Lyon, celebrating the company’s heritage and forward-thinking vision.
Art direction and creation of the exhibition’s graphic guidelines, the editorial design of the catalogue, and the overall visual coherence of the project.
School project within the ESAG Penninghen school.
Graphic guidelines for the exhibit.
Design of a moving poster for the exhibit.
Design of the website for the exhibition.
Goodies for the exhibition kiosk.
Editorial design for the exhibition magazine.
Creation of an instagram filter that reuse the main design elements of the exhibition.